There was an old Kat Kat ad when I was growing up, where a dreadful band were auditioning for a record company executive, who said to them “You can’t sing, you can’t play, you look awful. You’ll go a long way”
That is how I feel about this blog, Brutalism. I can’t tell what genre of blogging it’s trying to fit into, but it seems to be somewhere between the mainstream humour and mommy blog worlds. Not to mention that frankly, it looks dull and same-ish, with little or no effort put into the presentation.
This woman can tell a joke. She really can. She can choose, time, and pace a funny story pretty perfectly. These are things that just come naturally to some and she’s got it.
A lot of humour bloggers could learn from her, punchlines don’t need to be delivered by circus clowns with cream pies, and mommy bloggers could learn to pick the interesting or amusing from the mundane like she does.
She isn't overbearing, annoyingly opinionated or in your face. Quite unassuming and self-deprecating in fact.
Examples are all through the blog, which has been running since 2004, but in full swing since 2007. Here, or here, are examples of simple stories or quips that genuinely amuse, because of timing and perverse humour. You can dive into any monthly archive and find similar. Even the normally irritating filler posts people do about search terms or adwords can be worth while if you have the knack.
So, what would I suggest? Clean it up. Find a smarter, fresher and more original template. Hone your image and message. It irritates me to see some less than average blogs get all the hits and traffic, when your content is better than average and only slugging along.
I wouldn’t mind a bit more of a peak at the person behind the quips and stories, that would bring me back, and save me from thinking all these great wee stories weren’t just mechanical output.
I think you’ve done well here, you have a natural ability with timing of humour that so many just don’t, it would be a shame to let it go to waste. You seem to enjoy the art of blogging, more so than just listening to your own voice, so it would be a shame to see your potential go to waste.
These were easy come by, the remainder is up to you