Jesus, drive it home

Twice Infinity is one of those made up phrases you repeat over and over in your head, trying to grasp it's meaning, if any exists. Twice Infinity is something that you have to concentrate on to do the same.

This is a blog which says it focuses on religion, science and politics and the relationship between them. It does exactly what it says on the tin.

On the face of it, we're in trouble here, there is nothing non-generic about it, the template is out of the box, the header is stock photo standard fare and Matt is a lucky chap I'm being paid twice infinite zero to read it, or else I'd have been out of there like a rat up a drainpipe.

Onwards and upwards, this is a blog that the author really cares about. It is uber-focussed on its topic, he's recently renovated it and spent time wording his about page which references his -wait for it, manifesto.

You can tell that a lot of care and craft and thought goes into almost every post. Impressively, he manages to tackle an things like philosophy without sounding pretentious, even raising a faint curl to my lips.

Despite my initial lack of interest, some of the entries were quite enjoyable, to the point of making me think...shudder at the thought.

When I saw there was a manifesto, I was ready for a dump truck of opinions, but it never really materialised. Matt stops a bit short of the knockout blow. He's intelligent and he's articulate, no doubt about it, but I just missed the vital 'burn in hell (or a laboratory) forever' element.

Matt, you approach your blog like I want it to be as a reader, content is king, you write well, you're informed and are focussed on your audience. That gives me the horn.

The down side is attraction, the template and header is bland and the same as a billion other blogs, the majority of which you are better than. I'm not saying give us nipples, but something slightly more unique and identifiable would make a difference. With such a specific range of topics, your audience is always going to be limited, so give yourself some chance of getting them in the door.

Also, while I'm cautious about encouraging a change in style, I think you're just missing the bullseye on your posts, don't be afraid to slam home an opinion.
Feel free to offend some people even, don't worry, Darwin will forgive you.

You are better than a one, but I'm not sure about the two, mmmm, aaaaahm, oh go on then, for some decent evolution, without the big bang: